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Hello, my name is Anmol
and I am an advocate for digital mental health.
I am a designer and content writer based in Toronto.
As a previous Mental Health Professional, my passion lies in wellness and mental health-based products, focusing on accessibility, storytelling, and human-centered design.
PsyMood Technologies
PsyMood was looking to gain more traction to their site. After completing a content audit, I suggest redesigning the website to make it more accessible and consistent. I began tackling the homepage first.
✅ A new, improved, and effective hero section
My goal was to immerse visitors in a story that mirrors their own. Showcasing a female lead with specific language needs on the top of the homepage drives PsyMood's unique purpose to the forefront. To help individuals find a mental health professional who can speak their language, as the header states. The clean, minimalist look ensures that the content is the star of this section. We want visitors to know what PsyMood can do for them immediately. Finally, showcasing PsyMood's media partners builds instant credibility and trust.
✅ Appealing graphics on the Homepage that drive the story and share crucial information
PsyMood has an incredible amount of Mental Health Specialists on their platform, meaning that users would not have trouble finding one that meets their needs. While I wanted to provide a call-to-action button to their specialist database, I wanted to continue the story by showcasing an example specialist profile that meets our female lead's prerequisites. Right below, I decided to showcase PsyMood's biggest strength and marketing edge, its service languages. The first half of the homepage effectively shows PsyMood's strengths and builds credibility.
These new changes drove PsyMood's page views by 15%.
✅ Increasing page views through blog writing
Senior Project: The Self Love App
This is my senior project for the Interactive Media Project I completed at Centennial College.
I created a self love app for users whose goal is to rebuild a relationship with themselves through self-compassion, self care, and the act of self parenting. This app will help users build a personal self love plan by providing them the opportunity to choose what daily self compassion exercises they would like to complete. Users will complete daily exercises in the form of “rituals”; including exercises such as meditations, roleplays, and journaling. Furthermore, this app will provide daily validation, affirmations, and wisdom to emulate a friendship and/or familial relationship, while also providing motivation, encouragement, and positive reinforcement. Ultimately, the app will help the users feel a sense of connection and purpose with themselves and the world. In turn, this will encourage them to strive for their goals.
Storyworks Project: Malicki Sanchez Law
For our Storyworks project my team, called Hashtag Win, worked with the law firm Malicki Sanchez Law. The purpose of this project was to optimize Malicki Sanchez Law’s website and current content, https://malickisanchezlaw.com, and to provide strategic recommendations based on competitive research to help the law firm enhance its overall website design and user experience into the future. The objective was to provide the client with an effective action plan detailing a long-term strategy to enhance users’ experience and global reach, while preserving Malicki Sanchez Law’s quality services and brand that its long-term clients have grown to know and trust.
